Your Website Is the New Front Door

In 2025, your website isn’t just a digital business card — it’s your front door. For many guests, it’s the first interaction they’ll ever have with your restaurant.

But here’s the truth: too many restaurant websites are slow, outdated, or impossible to use on a phone. And when that happens, guests don’t call or email to ask — they simply move on to a competitor.

As Linda, owner of Nordic Tapas, told us:

“Our old site looked fine on desktop, but on mobile it was a disaster. Once we built a website that works on mobile, bookings doubled because guests could actually find what they needed fast.”

1. Mobile-First or Nothing

More than 70% of restaurant searches happen on mobile. If your site isn’t optimized for mobile speed and design, you’re losing guests.

• Menus must be tap-friendly.

• Phone numbers and maps must be one-click.

• Reservations must load instantly.

With Plaza, every website is built mobile-first by default, no plugins, no coding.

2. Menus That Sell, Not Confuse

PDF menus are dead. Guests expect menus that:

• Load instantly.

• Show mouth-watering images.

• Update in real time (so no more “out of date” frustration).

Plaza connects your live menu to your site, so any change you make, a price, a dish, or a daily special, updates everywhere automatically.

3. Reviews & Social Proof Up Front

Guests trust other guests more than they trust ads. That’s why reviews and photos should be featured prominently on your website.

• Display Google and Tripadvisor reviews directly on your homepage.

• Showcase Instagram-worthy dishes with guest content.

Plaza makes this seamless by pulling your best reviews and integrating them right into your site.

4. Conversion = Simplicity

Your site should answer three questions instantly:

1. Where are you?

2. When are you open?

3. How do I book/order?

Anything else is secondary. Plaza websites are designed with conversion-first layouts, ensuring no guest drops off just because they couldn’t find your phone number.

5. SEO Built In

It doesn’t matter how beautiful your website is if no one finds it. In 2025, restaurant websites must:

• Load fast.

• Include structured data for menus, hours, and reviews.

• Be optimized for local SEO.

Plaza websites come with SEO baked in, so you’re discoverable on Google without extra effort.

Final Bite: Websites That Pay for Themselves

A great restaurant website isn’t a cost, it’s a conversion machine. When it’s fast, mobile-first, review-rich, and SEO-optimized, it doesn’t just look good, it fills tables.

With Plaza, your website becomes your best-performing marketing channel.